86% of adults listen to radio on the average weekday and this figure is on the rise. Radio is very much part of the community and has its finger on the pulse of what’s happening and what’s important to the listener.
This is reflected in the loyal listenership base and it makes radio one of the easiest and most effective ways to target specific consumer groups and to reach people everywhere.
Radio: the Birth of a Nation
100 years of Irish Radio Broadcasting in Ireland
April 25th 1916
Irish Radio celebrates its 100th birthday; First ever broadcast from 1916 Rising re-created by 37 radio stations
“Noel Curran is right, all broadcasters – independent and state funded, must work together to strengthen our public service broadcasting output and better serve our audiences” – IBI Chairman John Purcell