We’re Irish and We Listen to the Radio more than Anyone Else in the Whole Wide World is the theme of the fourth annual Choose Radio campaign, which aims to encourage advertisers to invest in radio advertising by demonstrating its power and reach.

Jointly developed by the Independent Broadcasters of Ireland and RTÉ Radio, the campaign will broadcast on all 36 radio stations across Ireland from June 6th to June 24th. The campaign was developed by McCann Erickson and voiced by Mario Rosenstock.

For the first time the Choose Radio campaign will offer Irish companies the chance to win €100,000 worth of radio advertising.