RadioGAUGE is an award-winning initiative that allows radio owners to provide their customers with evidence of the effects of their radio advertising campaigns. Originally launched by the UK’s Radio Advertising Bureau (RAB), the project was conceived to solve the big strategic challenges facing the UK’s commercial radio industry: accountability and creativity.
RadioGAUGE was piloted by RTÉ Radio and the IBI with a number of advertising agencies during 2011 and the success of this pilot sees RTÉ Radio and also the IBI invest 0ver €100,000 in launching RadioGAUGE in Ireland. RadioGAUGE is a significant investment by the entire radio industry and radio broadcasters are leading the way in working with advertisers to help them improve the creativity and effectiveness of their advertising. RadioGAUGE Ireland was launched on January 17th 2012.
A copy of the presentation from the launch can be seen here.