RadioGAUGE, the groundbreaking advertising measurement tool for media buyers and advertisers will undertake its first wave of research in April. Advertisers and Agencies will be contacted in the coming weeks regarding campaigns they would like to be considered for this RadioGAUGE Research wave. The Independent Broadcasters of Ireland (IBI) and RTÉ Radio have invested over [...]
News
JNLRs confirm Independent Radio’s unrivalled ability to reach Ireland’s consumers
Mon, 6/02/2012 - 10:52
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Independent Broadcasters Respond to Household Broadcasting Charge
Responding to the intention of the Minister for Communications, Energy and Natural Resources Pat Rabbitte TD to replace the TV licence with a household broadcasting charge, the Independent Broadcasters of Ireland has said: “We welcome the introduction of a new broadcasting charge to replace the current TV licence and we urge the Minister to take [...]
Thu, 19/01/2012 - 17:15
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€100,000 invested in new radio effectiveness tool by IBI & RTÉ Radio stations
The Independent Broadcasters of Ireland (IBI) and RTÉ Radio have jointly launched RadioGAUGE, a groundbreaking advertising measurement tool for media buyers and advertisers. For the first time, using RadioGAUGE, advertisers and media buyers will be able to measure the effectiveness of their advertisement as well as the impact of creativity on a campaign’s success. RadioGAUGE [...]
Tue, 17/01/2012 - 17:39
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Reynolds case an opportunity for a wider debate on regulation and funding of public service broadcasting
Wed, 14/12/2011 - 10:21
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IBI Oppose key areas of BAI’s Broadcasting Services Strategy and call for review of RTÉ funding and abolition of the broadcasting levy.
Tue, 13/09/2011 - 18:38
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