A fully monitored code of conduct on alcohol advertising and sponsorship of specific programmes. Alcohol advertising and sponsorship will no longer be accepted on any programmes where greater than 25% of the audience group is under 18.
Policy Documents
The Independent Broadcasters of Ireland regularly consult with the Broadcasting Authority of Ireland and the Department of Communications, Energy and Natural resources on issues affecting the listeners of Ireland. When an issue is deemed important the IBI will codify a policy on the issue for all members. The IBI’s current policies are outlined below:
Alcohol policy
The Board of the Independent Broadcasters of Ireland worked in conjunction with the Advertising groups, Drinks Industry Group Ireland and the Health Promotion Unit at the Department of Health and Children to produce an Alcohol Code for the independent radio broadcasting industry. The code has been in place since 2006 and to date, the code has not been breached by any independent commercial radio station. The promotion of responsible alcohol by independent radio stations is strengthened by on-air campaigns. The Code consisted of two sections:
1. IBI Alcohol Code – Advertising and Sponsorhip
2. IBI Alcohol Codes – The Voluntary Code of Practice for Presenters
A voluntary code of practice for presenters that ensures that on air speech content by employees will not glamorise or encourage over consumption or abuse of alcohol particularly amongst young people.
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