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Creativity in radio advertising was the theme of the day at the Radio, Turn it Up! Conference in the Round Room at the Mansion House. The event was organised by Choose Radio,  a group which represents all of Ireland’s radio stations and helps to promote radio advertising. In excess of 150 attendees heard why cool brands should advertise on radio from Australian radio advertising guru Ralph Van Dijk, Beat 102103’s Niall Power shared the top radio promotions from around the world and top Irish radio presenters put their competitive differences aside to discuss ways that radio presenters and advertising agencies could work better together. Danny O’Reilly of the Coronas wrapped up the conference talking about the importance of radio in his life with Today FM presenter Joe Donnelly.