With 86% of all Irish adults tuning into radio for over three hours a day, radio is the most cost effective way for advertisers to reach consumers. Radio, Hearing is Believing is the theme of the second Choose Radio advertising campaign which will broadcast from Monday 17th of May and aims to encourage advertisers to choose radio as part of their advertising plan.

The advertisement conveys the powerful images which can be created with just 30 seconds of airtime on radio and seeks to encourage media directors, media buyers and planners as well as key decision-makers such as managing directors, marketing and brand managers to invest in radio as an essential part of their marketing campaigns.