On Wednesday, 9th September (09/09/09) an estimated, 1,204,000* adults 15+ heard the same radio advertisement on thirty six radio stations nationwide just after 9am. The synchronised transmission of the advertisement was the highlight of the Irish radio industry’s first ever marketing drive to demonstrate the power of radio.

With the strapline “the most visual medium in the world” the Choose Radio campaign uses a radio advertisement and media relations to demonstrate the power of radio and to encourage media directors, media buyers and planners as well as key decision-makers such as managing directors, marketing and brand managers to invest in radio as an essential part of their marketing campaigns.