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The IBI is the broadcast media partner to the GAA’s VHI Cúl Camps since 2009. Under the sponsorship agreement, 19 radio stations throughout Ireland will promote Cúl Camps to a wide audience by broadcasting promotional advertisements and competitions to their listeners.

GAA VHI Cúl Camps is a nationally co-ordinated programme that encourages primary school children to develop their sporting skills and participate in Gaelic Games in a fun, non-competitive environment. The camps will take place throughout the summer in almost every GAA club around the country and over 83,000 children are expected to take part.