The Independent Broadcasters of Ireland (IBI) has said the latest JNLR figures show that the popularity of independent radio remains high among listeners. 65.4% of the listening population (2.456 million people) continue to tune in to independent radio on a daily basis in the key 7am to 7pm slot.
For the first time, 4FM is fully integrated in the current JNLR book. It has a weekly listenership of in excess of 109,000 listeners.
The latest JNLR figures confirm the huge loss to Irish broadcasting of Gerry Ryan and highlight the enormous challenge RTE faces in retaining his almost 300,000 daily listeners.
“Independent radio welcomes a strong debut from 4FM but some challenges remain for the sector with less listenership by commuters and a small drop in overall radio listenership” said Willie O’Reilly, Chairman of the IBI.
About the Independent Broadcasters of Ireland
The Independent Broadcasters of Ireland (IBI) is the representative body for Ireland’s independent commercial radio broadcasters. The mission of the IBI is to champion the agenda of independent broadcasters in Ireland and to be a distinct and coherent national voice in the ongoing campaign for competitive equality across the sector.
The independent voice of Ireland, 65.4% of the population tune into independent radio on a daily basis. This translates into weekday figures of 2.456 million listeners. With more than 1500 people employed in the sector, independent broadcasters make a significant economic, social and cultural contribution to the Irish economy. The IBI represents 2 national radio stations, 1 multicity radio station, 4 regional radio stations and 27 local radio stations. For more information please visit: www.ibireland.ie