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The Independent Broadcasters of Ireland (IBI), which represents independent national, regional and local radio stations, has announced it will be the broadcast media partner to the GAA’s VHI Cúl Camps 2009. Under the sponsorship agreement, 19 radio stations throughout Ireland will promote Cúl Camps to a wide audience by broadcasting promotional advertisements and competitions to their listeners.

GAA VHI Cúl Camps is now in its fourth year and is a nationally co-ordinated programme that encourages primary school children to develop their sporting skills and participate in Gaelic Games in a fun, non-competitive environment. The camps will take place throughout the summer in almost every GAA club around the country and in over 20 overseas GAA clubs in the US, Canada and the UK. Over 83,000 children are expected to take part.

Willie O’Reilly, Chairman of the IBI, said, ”The GAA Cúl Camps programme is a fantastic initiative to encourage primary school children to get active and participate in team sports. We are delighted to partner with the GAA in helping to promote the programme around the country. I wish the organisers and those taking part every success.”

The IBI represents 2 national radio stations, 4 regional radio stations and 27 local radio stations throughout Ireland. Over 63% of the population tune into independent radio on a daily basis which translates into weekday figures of almost 2.3 million listeners. With more than 1500 people employed in the sector, independent broadcasters make a significant economic, social and cultural contribution to the Irish economy.

Further Information on Cúl Camps can be found at www.gaa.ie

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Further Information – Claire Smith, MKC Communications, 01 7038618