Independent radio not only has more listeners than other radio but radio as a medium is more trusted than any other
“Today’s JNLR figures confirm the strength and success of the independent radio sector – we are the primary choice of Irish radio listeners”, said Willie O’Reilly, chairman of the Independent Broadcasters of Ireland. “We bring greater diversity to Ireland’s airwaves and with three new licences granted to i105 – i107, 4FM and Nova, these are exciting times in the sector, which continues to go from strength to strength.”
Today’s JNLR figures should be seen in the context of the survey on the levels of trust in National Political & Media Institutions contained in the Eurobarometer survey of public opinion in the spring of this year. That survey showed that with 72% expressing trust in radio, “reflecting the integrity of the medium as a news and information source”, according to O’Reilly.
O’Reilly was commenting on the latest JNLR figures released today (13th November) which showed a combined market share of daily listenership (7.00am – 7.00pm) of 63.8% for the independent radio sector.
With over 1500 people employed in independent radio, the sector is an important contributor – economically, socially and culturally to Irish society.
For further information please contact:
Lisa Ni Choisdealbha, Independent Broadcasters of Ireland: 087 2038956
Laurie Mannix / Gerard Howlin, MKC Communications: 01 703 8600
About the Independent Broadcasters of Ireland
The Independent Broadcasters of Ireland (IBI) is the representative body for Ireland’s independent commercial radio broadcasters. The mission of the IBI is to champion the agenda of independent broadcasters in Ireland and to be a distinct and coherent national voice in the ongoing campaign for competitive equality across the sector.
The independent voice of Ireland, over 63% of the population tune into independent radio on a daily basis. This translates into weekday figures of 2.358 million listeners. With more than 1500 people employed in the sector, independent broadcasters make a significant economic, social and cultural contribution to the Irish economy. The IBI represents 2 national radio stations, 4 regional radio stations and 27 local radio stations. For more information please visit: www.ibireland.ie