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JNLR Confirms Independent Radio is the Voice of Ireland
“Independent Radio is the primary choice of Irish radio listeners. Today nearly 2.5 million people listen every day to independent radio. Irish audiences have grown to trust their local radio as a primary source of local news and information”, said Willie O’Reilly, chairman of the Independent Broadcasters of Ireland. “Independent broadcasting is intertwined in the life of every community in the country and today’s JNLR figures confirm that we are the radio voice of Ireland”.
O’Reilly was commenting on the latest JNLR figures released today which showed a combined market share of daily listenership (7.00am – 7.00pm) of 64.2% for the independent radio sector. With over 1500 people employed in independent radio, the sector is an important contributor – economically, socially and culturally to Irish society.
“Despite the choice of media outlets, the success of independent broadcasters continues to increase. Year on Year we continue to grow our audience by providing greater diversity and greater choice to Ireland’s radio listeners. The wealth of talent in radio stations throughout the country who are making good programmes and keeping listeners tuned in is central to the commercial success of our members. Our growth has been achieved without the benefit of a license fee subvention or indeed the extensive resources which our national broadcaster enjoys”, said O’Reilly.
For further information please contact:
Lisa Ni Choisdealbha, Independent Broadcasters of Ireland: 01 500 6616
Laurie Mannix, MKC Communications: 01 703 8620
The IBI is the representative organisation for Ireland’s independent commercial broadcasting sector. The mission of the IBI is to champion the agenda of the independent commercial broadcasters in Ireland and to be a distinct and coherent national voice in the ongoing campaign for competitive equality across the sector. It seeks to achieve fair treatment for its members within the broadcasting environment through appropriate legislation, regulation and funding.