Independent Broadcasters are celebrating the continued dominance of their sector in the latest JNLR figures released today. More people than ever are listening to local, regional and national independent radio stations across Ireland with 7 out of every 10 people tuning in every day. 2.442 million people are tuning in to independent radio daily compared with for 848,000 for RTÉ Radio 1 and for 476,000 for RTÉ 2FM.
“This is another fantastic performance by independent radio which continues to dominate the Irish airwaves. IBI members are close to their listeners and are successfully growing their audiences by giving them what they want. There is a very special relationship between a listener and their radio station and our range of quality programming which combines a strong local ethos with a focus on national issues of the day is the bedrock of our success”, said Scott Williams, chairman of the Independent Broadcasters of Ireland (IBI).
“Today’s figures confirm that Independent radio is a very strong and vibrant brand which has the ears of the nation. As we enter into the all important Christmas season, there is no doubt that independent radio stations will give advertisers the most cost effective and targeted platform to reach the nation’s radio listeners with almost 1.2 million listeners a day more than the RTÉ stations”, he added.
About the Independent Broadcasters of Ireland
The Independent Broadcasters of Ireland (IBI) is the representative body for Ireland’s independent commercial radio broadcasters. The mission of the IBI is to champion the agenda of independent broadcasters in Ireland and to be a distinct and coherent national voice in the ongoing campaign for competitive equality across the sector.
The independent voice of Ireland, 67.1% of the population tune into independent radio on a daily basis. This translates into weekday figures of 2.442 million listeners. With more than 1500 people employed in the sector, independent broadcasters make a significant economic, social and cultural contribution to the Irish economy. The IBI represents 2 national radio stations, 1 multicity radio station, 4 regional radio stations and 27 local radio stations. For more information please visit: www.ibireland.ie.
Lisa Ni Choisdealbha, IBI, 087 2038956; Laurie Mannix, MKC, 086 8143710