The IMRO Independent Radio Award is presented by the Irish Music Rights Organisation (IMRO) to the radio station which features the largest number of Irish music creators in its programming output.
The award was presented by Victor Finn, CEO of IMRO to Tim Collins, CEO of Ocean FM at the IBI Annual Broadcasting Conference which took place in Dublin today.
Ocean FM broadcasts in Co. Sligo, South Donegal and North Leitrim from its studios in Colloney, Co.Sligo, Donegal Town and Manorhamilton, Co Leitrim. Every week two thirds of all adults in these areas tune in to Ocean FM with listeners in the 25 – 55 age group being the stations largest audience “attracted by a day time music mix that is particularly appealing” according to Tim Collins, CEO, Ocean FM.
“Our daytime programming is complemented by specialist music programmes in the evening that appeal to both older and younger listeners. Music is at the core of everything we do at Ocean FM and we are honoured to receive this award. It is a tribute to everyone who works in Ocean FM and reflects our pride in supporting Irish music creators as much as possible. Our listeners really appreciate when we discover a great Irish talent,” says Tim Collins.
Tim Collins says the diversity of music played on Ocean FM is a key factor in attracting and retaining listeners. “Over 80% of listeners in the 35 – 64 age group agreed with the statement ‘Ocean plays music for people of my age’, and Irish music is very popular on our play list”.
Mr. Victor Finn, Chief Executive of IMRO said; “The Irish Music Rights Organisation represents Irish songwriters, composers and music publishers across all genres and the support of independent radio in bringing Irish musical talent to the wider public is critical to their success. We are delighted to recognise this contribution of Independent radio and we warmly congratulate Ocean FM for winning this year’s IMRO Independent Radio Award.”